MEET LUCIE
A designer shaped by many worlds
For Lucie Brochard, designing has always been a way of bringing different cultures, disciplines and emotions into conversation.
At the crossroads of cultures
Lucie grew up in Paris at the crossroads of French, Vietnamese and Korean cultures. Travel later widened that perspective, from Japan and Vietnam to the United States.
Moving between places taught her to look beyond a single definition of elegance. She became drawn to contrast: precision and spontaneity, city structure and natural movement, quiet tailoring and expressive colour.
These influences do not appear as references placed on a garment. They shape the way Lucie sees proportion, layers, materials and the women she designs for.
PARIS
Learning the language of clothes
Lucie graduated in 2007 from the École de la Chambre Syndicale de la Couture Parisienne, where she developed the discipline of cut, construction and finish. The year before, she had won first prize at the Kobe GHGF-ECSP competition, an early encounter with Japan and China.
In 2008, a scholarship took her to the Academy of Art University in San Francisco, where she studied photography and menswear.
Her early professional experience took her through luxury and ready-to-wear studios, including Chloé, Paule Ka, Christian Lacroix, Nice Collective in San Francisco and Freeman T. Porter. Across these different environments, she refined the elements that still define her work today: attention to detail, a precise choice of fabrics and colour, and an ongoing search for comfort.
THE BEGINNING OF THE HOUSE
Paris to Saigon
In 2015, a first visit to Ho Chi Minh City became a two-year stay and the beginning of LUCIE BROCHARD.võ.
Lucie discovered a city alive with movement and colour, and developed a close relationship with artisans experienced in silk. She began connecting the precision she had learned in Paris with the materials and specialised hands she encountered in Vietnam.
The house grew from that exchange: not as a meeting of opposites, but as a continuing conversation between people, places and ways of making.
Designing for movement
Today, Lucie continues to imagine each collection from Paris. Her starting point may be a journey, a colour, a material or the memory of a place, but the final question remains the same: how will this piece live on the body?
Her silhouettes are made for women who move through different worlds of their own. They combine confidence with ease, and character with the freedom to style a garment in a personal way.
MAKING THE CUT
A defining chapter
Lucie represented France in the second season of Making the Cut, bringing her approach to colour, tailoring and craftsmanship to an international audience.
Across the competition, each challenge became an opportunity to express the house from a new angle, including the Modern Wedding challenge and its winning look.
