On March 6, in the heart of Saint-Germain-des-Prés, we had the pleasure of unveiling our new collection "Safari Urbain" during Paris Fashion Week, in partnership with Dalious, distributor of top Korean skincare brands in France.

A seamless fusion of fashion and wellness, where the softness of silk meets the excellence of K-Beauty for a truly sensorial experience. For Lucie Brochard, designer with Korean, French, and Vietnamese origin, this partnership was an evidence, a tribute to her heritage and her multicultural vision.

In an intimate and emotional ambience, we shared our vision of ethical and sustainable  fashion, in perfect harmony with the art of skincare. This event also marked the launch of our 6th Pop-Up Store edition, open from March 7 to 13, a space dedicated to discovery and innovation, where our collection intertwines with the refined world of Korean skincare.

✨ Thank you for sharing this special moment with us!

SAFARI URBAIN COLLECTION

Inspired by the 70's, this hybrid collection strikes a balance between fluidity and structure, where minimalism meets bold femininity in a unisex allure.

Silhouettes play with contrasts of lightness and precision: airy dresses, raglan sleeves, statement knotted scarves, structured pea coat, and flowing wide-leg trousers for a refined, nomadic elegance.

The color palette blends soft natural tones with vibrant accents—water green, lilac, and sandy beige meet intense red, electric blue, and striking 70s-inspired prints.

LUCIE BROCHARD.võ envisions a wardrobe where exploration becomes an art balancing strength and delicacy, modernity and timelessness. A unisex femininity emerges, embodied by an urban explorer in search of new horizons.

LUCIE BROCHARD.võ X DALIOUS

Ethically and sustainably crafted, each pieces is produced with carefully sourced fabrics, and create with the commitment to preserve the Vietnam’s unique silk craftsmanship. For all of our collections, the pieces are available on pre-order, where the production is tailored to demand in ateliers led by women and artisans personally trained by Lucie.

Seduced by the brand's positioning of LUCIE BROCHARD.võ, which pays tribute to the strength and softness of women who fully embrace their freedom, Dalious, a leading distributor of top Korean K-Beauty brands in France, partners with her in the Pop-Up Store, to showcase the latest K-Beauty trends innovations from Beauty of Joseon, Biodance, Mary & May Seoul Edition, Tocobo, and many more.

Resonating with our vision of engaged and empowering fashion, this collaboration also marks the launch of the Korean version of our online store: luciebrochard.com.

A SENSORIAL EXPERIENCE WHERE FASHION MEETS BEAUTY

💫 Take care of yourself, embrace silk, feel free and elegant : an elevated approach to luxury and well-being, where every detail enhances the everyday.

Stay connected for our upcoming events and exclusive collaborations!

📍 Follow us on Instagram and subscribe to our Newsletter to stay updated!