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Article: LUCIE BROCHARD.võ : Pop-up Store in Paris during Fashion Week

LUCIE BROCHARD.võ : Pop-up Store in Paris during Fashion Week

LUCIE BROCHARD.võ : Pop-up Store in Paris during Fashion Week

📍 September 17 to October 2, 2025 - 5, rue Jacques Callot 75006 PARIS

An 8th Pop-up in the Heart of Saint-Germain-des-Prés

On the occasion of Paris Fashion Week, LUCIE BROCHARD.võ unveils her eighth Parisian pop-up store. From September 17 to October 2, 2025, the designer takes over Saint-Germain-des-Prés to present “Feuille de soie”, a fluid and architectural line that showcases her mastery of silk in all its variations.

This event, set against the backdrop of the shows, offers a moment of pause, a breath of contemporary couture that highlights savoir-faire and sustainable fashion.


Feuille de soie: Between Modernity and Heritage

A collection that explores texture, movement, and transparency through the imagery of foliage, a living metaphor for human bonds and nature itself: subtle, complex, and patiently woven over time. Each creation captures lightness and fluidity, always embodying elegance, boldness, and the strength of femininity.



Meticulously sketched, cut, and hand-applied onto precious silk organza, each leaf creates motifs that are both fragile and timeless, resulting in unique, delicate pieces, a tribute to nature and to the excellence of craftsmanship.

Sculpted, layered, and worked in volume, the silk leaves also form the basis of an exclusive capsule dedicated to the world of bridalwear.


A Fluid and Architectural Line

Feuille de soie draws on the DNA of LUCIE BROCHARD.võ: fluid, architectural lines, a singular mastery of silk in all its forms, and a constant pursuit of balance between modernity, tradition, and respect for craftsmanship.

At the heart of this textile foliage lies a tribute to the designer’s Korean roots, a discreetly integrated jeogori, the ancestral jacket of traditional Korean dress.



The World of Bridalwear

Through this exclusive capsule, Lucie Brochard celebrates the many facets of bridalwear. Airy wedding dresses, elegant cocktail pieces, and sophisticated tailoring silhouettes compose a wardrobe designed to accompany life’s most meaningful moments, while reinventing ceremonial style.
With fluid fabrics, bold color choices, refined cuts, and originality in every piece, the capsule proposes a resolutely contemporary vision of celebration.




A Place of Encounters during Paris Fashion Week September 2025

More than a temporary retail space, this pop-up store is conceived as a place of discovery and exchange, open to all during Paris Fashion Week. At the heart of the capital’s creative energy, it offers the opportunity to experience the universe of LUCIE BROCHARD.võ in an intimate setting to discover a body of work with an international identity yet firmly rooted in a model of accessible, sustainable fashion that honors savoir-faire.

👉 Pop-up store LUCIE BROCHARD.võ : September 17 to October 2, 2025 - 5, rue Jacques Callot 75006 PARIS

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CONCORDE zebra - silk trench dress

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PABLO zebra - silk comfort pant

Choose your size:

Save 20%LOCK zebra - silk shirt

Choose your size:

LOCK zebra

silk shirt
Sale price$390.00 Regular price$487.00
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