September 13, 2019
Lucie Brochard.võ at 48h MAISONS DE MODE
Every year, at the end of the 48H Maisons de Mode show, professionals are here with numerous prizes, rewarding work and talent of Maisons de Mode designers and providing them with opportunities for their brands.
For the last 10 years every September, Maisons de Mode has organised a fashion festival of emerging brands at the Gare Saint Sauveur in Lille. Throughout one long weekend attracting more 15,000 visitors, Maisons de Mode throws a bona fide fashion party open to both industry professionals and the general public. The event kicks off with a Friday night fashion show bringing together all the labels under the Maisons de Mode banner. And every year, the fashion show attracts fashion industry players who take advantage of the occasion to bestow awards on their favourite Maisons de Mode designers. The rest of the weekend features a slew of activities and events.
The 48H Maisons de Mode fashion show is a unique moment, promoting about 25 designers from this french incubator based in Lille and in Roubaix. In 2019, this fashion show reinvented itsself, welcoming 16 additionnal european designers from the United Fashion project (Germany, Latvia, Macedonia, Belgium, Portugal …)
Those last three years, many fashion professionnals show interest in Lucie’s work.
In 2018, the brand received the Who’s Next prize, a fantastic opportunity to participe to this tradeshow and to meet buyers from the whole world in Paris.
In 2019, Lucie Brochard.vo was won the Tranoï prize, rewarding Highlands and Pluie d’Été collections. Armand Hadida, who was president of the famous tradeshow Tranoï, fell in love the softness of silk and the way that the brand mixes culture and savoir-faire.
In 2020, Lucie Brochard.vo received another prize from the french emerging app called Choose. This app is a platform dedicated to designers sales with strong DNA.
For the last 10 years every September, Maisons de Mode has organised a fashion festival of emerging brands at the Gare Saint Sauveur in Lille. Throughout one long weekend attracting more 15,000 visitors, Maisons de Mode throws a bona fide fashion party open to both industry professionals and the general public. The event kicks off with a Friday night fashion show bringing together all the labels under the Maisons de Mode banner. And every year, the fashion show attracts fashion industry players who take advantage of the occasion to bestow awards on their favourite Maisons de Mode designers. The rest of the weekend features a slew of activities and events.
The 48H Maisons de Mode fashion show is a unique moment, promoting about 25 designers from this french incubator based in Lille and in Roubaix. In 2019, this fashion show reinvented itsself, welcoming 16 additionnal european designers from the United Fashion project (Germany, Latvia, Macedonia, Belgium, Portugal …)
Those last three years, many fashion professionnals show interest in Lucie’s work.
In 2018, the brand received the Who’s Next prize, a fantastic opportunity to participe to this tradeshow and to meet buyers from the whole world in Paris.
In 2019, Lucie Brochard.vo was won the Tranoï prize, rewarding Highlands and Pluie d’Été collections. Armand Hadida, who was president of the famous tradeshow Tranoï, fell in love the softness of silk and the way that the brand mixes culture and savoir-faire.
In 2020, Lucie Brochard.vo received another prize from the french emerging app called Choose. This app is a platform dedicated to designers sales with strong DNA.
