SEOUL IN PARIS
Pop-up store in Paris
From December 12 to 21, 2025
📍5, rue Jacques Callot 75006 PARIS

Designer Lucie Brochard announces the opening of a new pop-up store from December 12 to 21, 2025, blending French creativity with Korean excellence in an exclusive concept titled “Seoul in Paris,” developed in partnership with Global P&K.
This new collaboration brings together the refinement of her signature fashion pieces with a curated selection of Korean brands available exclusively in the boutique.

For its 9th edition, the pop-up will showcase a refined winter wardrobe, including warm and enveloping coats, festive silk dresses, limited-edition printed shirts, and an original collection of silk pillowcase gift sets along with many other thoughtful holiday presents.

A new and unprecedented French–Korean collaboration for the holiday season, “Seoul in Paris” reflects the multicultural heritage of designer Lucie Brochard. Born in Korea and shaped by French, Vietnamese, and Korean influences who brings to life a vibrant encounter between Paris and Seoul. This exclusive partnership with Global P&K introduces Korean products unavailable anywhere else in the capital, each carefully selected for their innovation, exceptional quality, and ethical values. “Seoul in Paris” highlights the excellence of K-beauty and Korean lifestyle through innovative skincare, ancestral wellness rituals, and artisanal delicacies, offering visitors an immersive and authentic shopping experience.

Cosmetics & Beauty: The Innovation of K-Beauty – Luxury Skincare

Discover the forefront of K-Beauty innovation, where science meets luxury for radiant, resilient skin. From cutting-edge biotech devices to high-performance skincare, these exclusive brands redefine at-home beauty routines.

APERIRE
Experience at-home cryotherapy with APERIRE, formulated with pure Canadian glacier water rich in minerals. This luxurious routine soothes the skin, tightens pores, smooths texture, and brightens the complexion.

LALARECIPE
Harnessing plant science for calm, radiant skin, Lalarecipe’s clean and vegan formulas provide deep hydration and natural glow, ideal for sensitive skin.

LAVIEN
Combining scientific research with premium ingredients, Lavien delivers anti-aging, hydrating, and regenerative skincare tailored to all skin types.

LOLOVEGAN
Merging advanced science with plant purity, Lolovegan offers alternatives to retinol and collagen that are vegan, fragrance-free, and gentle yet effective.

PLAN de G
Through the precise fusion of advanced natural actives, PLAN de G restores the skin’s inner ecosystem, strengthens its protective barrier, and reactivates cutaneous immunityleaving skin stronger, clearer, and youthful.

PUREPEAK
Pure, Simple, Essential
This minimalist K-Beauty brand emphasizes natural ingredients and daily essentials in a compact, high-performance format.

RES NOVAE
Founded by a doctor after 30 years of biotech research, RES NOVAE offers professional-quality beauty devices for home use. Utilizing ultraporation technology, these devices provide transformative results for skin and scalp.

Lifestyle & Wellness: The Art of Korean Living

Explore the elegance and mindfulness of Korean lifestyle, where wellness, tradition, and refined experiences come together. From teas and artisanal pastries to natural incense, these brands bring a touch of Seoul’s serenity and sophistication to Paris.

ICHON BRIOCHE – Tea Time Paris–Seoul
Hailing from Yongsan, one of Seoul’s most beloved districts, Ichon Brioche is a renowned pâtisserie. For the first time in Paris, the chef offers a rare and exclusive Tea Time experience, presenting traditional confections as served in Seoul’s palaces.

INCENSE WORLD – Ancestral Korean Incense
Incense World brings centuries-old Korean incense craftsmanship to your home. Each stick releases a gentle, soothing smoke, transforming your space into a sanctuary of calm, balance, and wellness.

SEASONED SEASON – The Art of Korean Tea
Crafted from natural ingredients and traditional herbs, each tea is designed to harmonize with your body according to the season, your energy, and the rhythm of the day. Exceptional ingredients like Omija, Jujube, and Mugwort invite you to moments of calm, warmth, and deep well-being.

LUCIE BROCHARD.võ X GLOBAL P&K

Ethically and sustainably crafted, each piece is produced with carefully sourced fabrics and created with a commitment to preserving Vietnam’s unique silk craftsmanship. For all collections, pieces are available on pre-order, ensuring production is tailored to demand in ateliers led by women and artisans personally trained by Lucie.

Drawn to the brand’s positioning, LUCIE BROCHARD.võ, which celebrates the strength and softness of women who fully embrace their freedom, partners with Global P&K, a curator of the best of Korean culture, for the Pop-Up Store. Together, they showcase the latest K-Beauty innovations from brands such as Aperire, Lalarecipe, Lavien, Lolovegan, Plan de G, Purepeak, Res novae, and many more.

Aligned with a shared vision of engaged, empowering, and culturally inspired fashion, this collaboration also marks the launch of the Korean version of the online store: luciebrochard.com, offering an authentic fusion of French design and Korean lifestyle.

Radiant silk in the morning: Nighttime a precious moment, the secret of silk pillowcases.

The benefits of silk for the skin: 

• Reduces sleep lines and fine wrinkles
• Preserves naturals hydration
• Hypoallergenic and antibacterial properties

There are simple habits that can transform your daily routine. Among them, choosing your pillowcase plays a crucial role in the quality of your sleep and the well-being of your skin and hair. Opting for a silk pillowcase is not just about enjoying unmatched comfort-it's about giving your night a touch of softness and refinement. A gentle gesture that, night after night, enhances your moments of rest.

Moreover, silk is naturally hypoallergenic and antibacterial, making it ideal for sensitive skin or skin prone to blemishes. By limiting contact with impurities and dust mites, it provides a healthier environment for your face.

Less friction, fewer marks upon waking, and a daily glow that shines trough.

TEA TIME:

Join us on Saturday, December 13th at 3:30 PM at the pop-up for a unique discovery experience.Our team will guide you through a variety of teas to taste and explore. Each infusion will take you on a journey through authentic and refined flavors. It’s the perfect opportunity to learn more about the art of tea and its traditions. Come and share this friendly and enriching moment around our exceptional teas.

SEOUL IN PARIS
Pop-up store
From December 12 to 21, 2025

📍5, rue Jacques Callot 75006 PARIS

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