A Temporary Pop-Up in the Heart of Seoul

Following the official ceremony marking the 140th anniversary of diplomatic relations between France and Korea, LUCIE BROCHARD.võ continues her dialogue with the Korean creative scene at THEILMA, an emblematic concept store in Seoul for contemporary fashion, renowned for its curatorial vision and its sensitive approach to clothing at the intersection of art, architecture, and design.

The pop-up will showcase a selection of iconic pieces and "Feuille de Soie" collection from LUCIE BROCHARD.võ. Offering the Korean public an immersive experience into the brand's artistic universe: fluid lines, plays of transparency, precious silks, and silhouettes conceived as a universal language across cultures.

"Clothing as a vessel of meaning, memory, and emotion. Rooted in a contemporary, sustainable, and cultural vision"

On this occasion, the stage gown created for soprano Sumi Jo, worn during the official ceremony at Deoksugung Palace will be exceptionally exhibited. Conceived for one of Korea's most beloved voices on one of its most historic stages, this gown embodies everything LUCIE BROCHARD.võ stands for: a garment that carries the weight of a moment, the memory of a place, and the grace of a culture in dialogue with another.

THEILMA, Seoul - A Living Space of Creation

Located in the historic district of Seochon (Jongno-gu), near Seoul's royal palaces, THEILMA occupies a singular building that blends a century-old traditional Korean hanok with modernist Western architecture. Recognised as one of the most inspiring destinations in the Korean capital, the THEILMA flagship is a true space of life and creation, where fashion is envisioned as an aesthetic and sensory experience.

Designed as a bridge between past and future, THEILMA shares with LUCIE BROCHARD.võ a common vision: clothing as a bearer of meaning, memory, and emotion grounded in a contemporary, sustainable, and deeply cultural approach. The partnership is a natural one, and the Seochon setting surrounded by history, steps from the palaces gives the pop-up an atmosphere that feels entirely its own.

Event Details